Chief of Propaganda

The Rendon Group and its founder and CEO John Rendon, the former Executive Director of the Democratic National Committee, is a powerful public relations firm in Washington D.C. Journalist James Bamford writes that the Pentagon secretly awarded Rendon a $16 million contract to target Iraq and other adversaries with propaganda. One of the most powerful people in Washington, Rendon is a leader in the strategic field known as "perception management," manipulating information and, by extension, the news media, to achieve the desired result. His firm has made millions off government contracts since 1991, when it was hired by the CIA to help "create the conditions for the removal of Hussein from power." The Man Who Sold the War Meet John Rendon, Bush's general in the propaganda war By JAMES BAMFORD The road to war in Iraq led through many unlikely places. One of them was a chic hotel nestled among the strip bars and brothels that cater to foreigners in the town of Pattaya, on the Gulf of Thailand. On December 17th, 2001, in a small room within the sound of the crashing tide, a CIA officer attached metal electrodes to the ring and index fingers of a man sitting pensively in a padded chair. The officer then stretched a black rubber tube, pleated like an accordion, around the man's chest and another across his abdomen. Finally, he slipped a thick cuff over the man's brachial artery, on the inside of his upper arm. Strapped to the polygraph machine was Adnan Ihsan Saeed al-Haideri, a forty-three-year-old Iraqi who had fled his homeland in Kurdistan and was now determined to bring down Saddam Hussein. For hours, as thin mechanical styluses traced black lines on rolling graph paper, al-Haideri laid out an explosive tale. Answering yes and no to a series of questions, he insisted repeatedly that he was a civil engineer who had helped Saddam's men to secretly bury tons of biological, chemical and nuclear weapons. The illegal arms, according to al-Haideri, were buried in subterranean wells, hidden in private villas, even stashed beneath the Saddam Hussein Hospital, the largest medical facility in Baghdad. It was damning stuff -- just the kind of evidence the Bush administration was looking for. If the charges were true, they would offer the White House a compelling reason to invade Iraq and depose Saddam. That's why the Pentagon had flown a CIA polygraph expert to Pattaya: to question al-Haideri and confirm, once and for all, that Saddam was secretly stockpiling weapons of mass destruction. There was only one problem: It was all a lie. After a review of the sharp peaks and deep valleys on the polygraph chart, the intelligence officer concluded that al-Haideri had made up the entire story, apparently in the hopes of securing a visa. The fabrication might have ended there, the tale of another political refugee trying to scheme his way to a better life. But just because the story wasn't true didn't mean it couldn't be put to good use. Al-Haideri, in fact, was the product of a clandestine operation -- part espionage, part PR campaign -- that had been set up and funded by the CIA and the Pentagon for the express purpose of selling the world a war. And the man who had long been in charge of the marketing was a secretive and mysterious creature of the Washington establishment named John Rendon. Read More at: Rolling Stone magazine See Amy Goodman interview James Bamford at: Democracy Now!